Company News

Forget the Fur Coat… Experiences Drive Sales

Author Image

By: TOM BRANNA

Editor

While product quality and uniqueness are helpful to sales, customer experience is the frequently overlooked driver of success in the luxury market. In luxury fashion, great products are expected, but so is great customer experience, which depends on the employees and how they are trained to interact with customers. To wealthy consumers, trust is almost as important in fashion as it is in wealth management, according to the luxury institution. The Luxury Customer Experience Index survey (LCEI) r...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters